Campaign planning
is a widget for creating the roadmap of your campaign and filling it with content items.
The widget consists of two main areas.
[1] The top panel with the following controls:
Control | Action |
Initiate the campaign, task, or item creation process | |
Display entries where you're the owner, responsible person, or production partner | |
Sort the entries by a date range | |
Filter the entries by a brand, responsible person, or an owner |
[2] The list of campaigns with their details in the table view.
Contact the administrator to configure:
Campaign details on the widget page.
Content item dependency and campaign milestone management on the Gantt chart.
Day view for the selected time range on the Gantt chart.
Depending on the selected time range and screen size, weekday names may also be displayed.
Here, you can do the following:
Unfold the list of campaign content items with the
button. Unfolded campaigns remain in their state, allowing you to navigate through them easily and streamline access to content items when you refresh the page, view content item details, or switch between widgets.
Add content items to campaigns. For this, use the
+
button next to the required campaign name.The created content item inherits the
Responsible
,Country
, and except for assignment,Brand
metadata values of the campaign it's added to. If multiple brands are assigned to the campaign, the content item inherits the first brand from the list. You can edit the brand values if required.A newly created or edited content item is highlighted in the campaign list.
Once you add content items, the campaign unfolds, and the timeline appears. The campaign begins on the earliest start date of its content items and ends on the latest end date.
The content items within the campaign are sorted chronologically by start date, with the earliest appearing first. If multiple content items share the same start date, they are further sorted by creation date, with the most recently created appearing first.
To configure the metadata inheritance, contact your administrator.
Set dependencies between the campaign content items on the Gantt chart if you're the campaign owner or its responsible person.
Set the campaign estimated and actual cost values. The owner, responsible person, production partners, or collaborators can assign the
Estimated cost
andActual cost
metadata to content items in theCreate new
popup. The campaign cost is the sum of its content item values. It's automatically recalculated when you:
1. Edit cost values for content items in this campaign.
2. Assign content items to another campaign.
3. Delete content items.
Add and track campaign milestones to visualize important points, such as key deadlines, approvals, or launch dates.
Resize the width of the
CAMPAIGNS
column. For this, use the column resize mouse pointer that appears on the cell border when hovering over it.
Dependencies
On the Gantt chart of the Campaign planning
widget, you can add content item dependencies within a campaign to visualize their relationships and establish the completion order.
The campaign owner and the responsible person can establish dependencies on the Gantt chart.
You can establish parent-dependent relationships between content items when:
The parent has an earlier start date and deadline than the dependent. The dependency is displayed as a yellow dotted array.
The parent has an earlier start date and a later deadline than the dependent. The dependency is displayed as a red dotted array.
Several dependencies for the same parent content item aren't supported.
To establish set dependencies between content items, do the following:
Unfold the list of content items in a campaign.
Hover over the parent content item timeline and click
on its right.
Drag the dotted arrow to the dependent content item to set this dependency.
To delete the dependency between content items, click the dotted array with the mouse, then select Remove
, or press Delete
on the keyboard.
The dependency is rebuilt when you change the start or end date of the content item.
The dependency is deleted when:
The start date of the dependent content item becomes earlier than that of the parent.
The content item is assigned to another campaign.
The content item is deleted.
Milestones
Milestones mark key campaign goals, showing the time remaining until each milestone and the period that follows. These visual indicators help you track progress, assess critical content items, and take timely action to keep your campaign on track.
The campaign owner and the responsible person can manage milestones.
You can add milestones to the campaign once it contains content items. For this:
Open more options of the campaign and click
Milestone
.In the
Manage milestone
popup, you can do the following:
Add a new milestone to the
MILESTONES
list with thebutton.
The number of milestones you can add is limited to the available dates within the campaign timeframe. The
Add new
button is locked if no dates remain for creating milestones.Click a milestone header to collapse the metadata fields.
Delete a milestone with the
button.
Enter the milestone name and select a date or time range within the campaign start and end dates.
You can enter up to 100 characters in the
Name
field.
3. Click SAVE
.
Milestones are added to the campaign timeline in chronological order. The symbols appear on the Gantt chart marking the time range of the added milestone.
To update or remove milestones, click Milestone
in the campaign more options and select Manage
or Delete all
.
You can delete a milestone in the Manage milestones
popup, or click the required one on the campaign timeline with the mouse and select Remove
.
If you delete all milestones in the Manage milestones
popup, you can:
Add metadata fields for a new milestone with the
+ CREATE NEW
button.Apply your changes with the
SAVE
button.
When you change the earliest start or latest end date of the campaign content items, the campaign timeline shortens without extending beyond the milestone dates.
Once you delete content items from the campaign, the campaign timeline matches the milestone time range. Editing this milestone is locked.
Hover over any milestone to view its name and time range.
Entry more options
Depending on the Campaign planning
entry ownership, its more options menu can cover different functionality.
To open the entry more options, hover over the required entry and unfold its more options.
A complete list of the entry more options in Campaign planning
is as follows:
Option | Action | Notes |
| View the entry metadata on the Details page | You can also apply the |
| Go to the item Details page in Library | The item Details page opens in a new browser tab. Not available for assignments. |
| Open the content item in Editor | The content item is opened in Editor in a new browser tab. Not available for assignments. |
| Create the content item copy | When you make a copy of a content item, the copy inherits the metadata of the original, the copy workflow is restarted, and limitations are applied to approval and readiness for MLR as follows: |
| Change the entry metadata | The metadata change is interrelated between Planner and Library |
| Add a milestone to the campaign timeline | Applicable to campaigns with content items. |
| Delete the milestone or update its metadata | Upon clicking |
| Add the campaign, its content items, and their dependencies to templates | Applicable to campaigns with content items. |
| Remove the entry from Planner and Library | The option is locked for a campaign with content items. When you delete a content item in Library, it's also removed in Planner. You can restore the removed content items in the Deleted space in Library within the period set by your administrator. The entry is restored only in Library |
The availability of options depends on the entry, its ownership, and the permissions of the responsible person, production partners, or collaborators.
To return to the Planner home page, click its logo on the top panel.
Make a copy
When you make a copy of a campaign or content item:
A campaign copy duplicates the content item order, dependencies, attachments, links, and metadata of the original.
A copied content item in a copied campaign inherits country and language metadata from the campaign copy, and other metadata from the original content item.
A copied content item—not as part of a campaign copy—inherits metadata from the original content item.
Use the Make a copy
popup to:
Customize the copy metadata, except for the brand of the copied campaign.
Automatically adjust dates for content items copied within a campaign. Dates are calculated based on the start dates and durations of the original content items, as well as the start date selected for the campaign copy.
Select
Include content from all tabs
to replicate content from the LAYOUTS, ASSET COMPONENTS, ATTACHMENTS, and URL LINKS tabs of the original content item to its copy.
Contact the administrator to configure the following:
Metadata editing in the
Make a copy
popup.The default state of the
Include content from all tabs
checkbox in theMake a copy
popup.How a copied content item in a copied campaign inherits metadata from the campaign copy and original content item.
When a content item is copied, its workflow restarts with the following limitations related to approval and MLR readiness:
The copied ZIP archive with InDesign package changes its
APPROVED
status and is marked as—
. It can't be marked as MLR-ready in the copied content item.The copied item has the
DRAFT
status, and responsibility is transferred to the user who copied the content item. The content item copy is also added to eWizard Library. This applies to template-based assignments.
The campaign copy triggers the initiative creation in Jira.
Copy of the e-Detailer, email, email fragment, module, website, or assignment initiates the epic creation in Jira.
If the content items control feature is configured, the availability of the Make a copy option for campaigns and the visibility of content items in the copied campaign depend on metadata set in a user profile.
Entry details
On the Details page, you can edit the entry metadata, apply action buttons and more menu options to comment on the entry, manage the content item, open it in Editor and Viewer.
The Details page contains tabs where you can do the following:
Add tasks to the content item checklist.
Calculate the content item cost.
View analytics reports for entries.
Upload assets and modules from Veeva Vault PromoMats.
Add URL links to the entry.
Find links to style guides and instructive documents.
View the list of item versioning changes.
Contact your administrator to configure the placement and display of metadata fields and tabs on the entry Details page.
To go to the entry Details page:
1. Open the Campaign planning
widget.
2. Find the required entry in the list.
3. Open its more options menu.
4. Select the View details
option from the menu.
You can also go to the Details page right after completing the content item creation. For this, use the OPEN DETAILS
button in the status notification.
On the Details page, you can view a full set of metadata fields assigned to the entry with the SHOW MORE
button.
The Members
metadata field contains checklist task assignees, collaborators added to content items in Library, and custom group users with whom the content item is automatically shared. To view all members, click the button. In the
ALL MEMBERS
list, use the search box to find the required member. Hover over any member for more information.
Here, you can also do the following:
A complete list of the entry more options is as follows:
Control | Action |
| Go to the Details page of your e-Detailer, email, module, banner, website, messenger ad, or template-based task in Library |
| Select the required content item status |
| Create a new version of the content item except for the task. Not applicable to tasks or to e-Detailers when the template-based tasks functionality is configured |
| Send your content item, except for the task, to a target system |
| Style the content item in Editor that opens in a new tab |
| Change the entry metadata |
| Create the content item copy |
| Remove content items from Planner and Library or campaigns without content items from Planner |
Change the e-Detailer, email, module, banner, website, messenger ad, and template-based task metadata with the
button. You can also use this button to edit calculations for e-Detailers and emails.
The availability of options, the and
buttons, depends on the entry, its ownership, and the permissions of the responsible person, production partners, or collaborators.
Add the content item description with the
button in the
DESCRIPTION
area. To change the content item description, click it in the metadata field or selectEdit details
in the item more options. You can also resize the height of the description text area with a sizing handle in its bottom-right corner.