Brand strategy is a widget to keep brand plan details, objectives, financial, analytical, and other data. Within it, you can create:
Global brand plans to coordinate international campaign strategies and objectives.
Local brand plans containing country-specific strategies, objectives, and details to reach regional audiences.
The widget contains the list of global or local brand plans sorted by their creation date. The newest entries appear first in the list.
Here, you can do the following:
Create brand plans with a landing page or landing page brief template.
Apply more options to the brand plan. For this, hover over the required brand plan and unfold its more options.
The brand plan owner has the fullest option list. A complete list of the entry more options in Brand strategy is as follows:
Option | Action |
| Style the brand plan in Editor that opens in a new tab |
| View the brand plan in Viewer that opens in a new tab |
| Remove the brand plan |
Set the number of brand plans to display on the page and navigate between pages.
To return to the Planner home page, click its logo on the top panel.
Plan editing
Once the brand plan is created, you can customize it according to your requirements. For this, select Edit in the more options menu of the entry. The brand plan opens in eWizard Editor.
To manage your item in Editor, select the required option from the more menu in the upper-right corner on the quick access bar.
A complete list of more options available for brand plans in Editor includes the following:
Option | Action | Notes |
Share | Share the brand plan | Two options are available: Share link and Assign users. The shared brand plan appears in the |
Export | Create a PDF file | The exported file is available for download with the link in your email |
Download source | Download the item in the eWizard format | – |
Upload new version | Upload the new item version from your device | You can update the item with this option. For correct operation, you need a ZIP archive in the eWizard-compatible format |
Rename | Change your brand plan name | To rename the brand plan, you can also click its name on the quick access bar. The operation overwrites the brand plan name in the |
Any changes applied to the brand plan, update its version, date, and time.