A merge tag is a special code that allows you to insert unique user data into the outgoing email, thus making your mailing campaigns more personalized and efficient.
The list of merge tags available in eWizard Editor is determined by the target system selected on the email creation step. If you need other merge tags in the list, please contact your administrator.
Merge tag dependencies
The list of available merge tags depends on the following prerequisites:
Administrator configurations
Contact your administrator on the up-to-date list of merge tags that must be set up for each target system individually in your email service.
Target system
Merge tags ensure the correct behavior of the email in the target system that you specify when creating the email. The choice of the target system indicates the set of merge tags in your future email.
Applying merge tags
To add a merge tag to your email:
1. Click the pencil button on the email card to open Editor.
2. Click the required text component on the email layout to select it.
3. Go to Properties on the customization panel of Editor.
4. Place the mouse cursor to the desired position in the text component on the email layout to activate the WYSIWYG editor.
5. Unfold Merge tags and select the required tag from the list.
You can use any merge tag supported by your target system. If the merge tag you need is not in the eWizard Editor list, you can enter it manually on the email layout within the text component, preserving the target system syntax. Otherwise, contact your administrator.
6. The selected merge tag is pasted to the email in the text format and can be changed with the WYSIWYG editor.
For proper merge tag functioning, be sure to stick to the correct syntax of the target system and apply the required style changes to the whole merge tag, not just its part.
When your email with merge tags is being sent, the target system substitutes them with the corresponding values.
When you publish the email to a different target system (not the one selected on the email creation step), the substitution of merge tags with their values can't be applied.