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Event component

Add event components with the add-to-calendar button to your emails in Editor

Serhii Morkotun avatar
Written by Serhii Morkotun
Updated over 6 months ago

Available for emails / email briefs / email fragments

EVENT is the add-to-calendar button. When recipients get the email with the event component, they can click it and add the generated ICS file with the event details to their calendars.

To add this component to your email, drag EVENT from the Components tab on the elements panel to the email layout.

To customize the event component, select it on the layout and go to its Properties tab.

You can configure the event component in the following way:

  • Enter the event name, location, and description.

  • Set the event time frame and zone. Click outside the date or time picker to apply the selected values.

  • Add a link and customize its UTM parameters to track the component usage in Google Analytics. You can activate and configure tracking of the component only for the Event link subtype.

Contact the administrator to configure the link subtype and the set of UTM parameters.

  • Enter the button text or upload it from Veeva Vault and NaviGate with the BROWSE button. Click the button text area to activate the WYSIWYG editor.

Improve the visibility of light text in the text area with the Dark background toggle.

  • Set the line height in pixels.

  • Select the button alignment: Left, Center, or Right.

The fields marked with asterisks (*) are mandatory.

You can also view and modify the event style if needed.

After you send an email with the scheduled event, recipients can add it to their calendars. Depending on the calendar settings, the following steps can differ:

1. Open the email.

2. Click the add-to-calendar button to download the event ICS file.

3. Open the downloaded file.

4. Sign in to your email account if required.

5. Save the event.

6. Check your calendar for the event added at the specified date and time.

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